mission

Operation: Badass is different. We're on a mission to break away from all of the gimmicks and bs that the industry throws at women - and change the mindset around females and fitness.

 

More often than not, women are pushed into stereotypical workout styles ("body toning", plyos, etc) that result in disappointment. It's time to break through the norm. Women's bodies were made for lifting weights and going hard. And that's what we're going to teach you.

Instead of "dieting" - we fuel.

We don't "do a workout" - we train.

We care less about the weight on the scale, and more about the weight we lift.

Operation: Badass is about replacing food anxiety, obsessing over the number on the scale, diet rules, and fad workouts with fueling ourselves, becoming strong, building confidence, and lifting iron.

No fads and extremes. Operation: Badass is a science-based, results-oriented lifestyle - created to provide results no matter your background or experience.

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strict dedication. flexible approach.

Results can only happen when we remain committed and dedicated over a period of time - allowing our hard work to compound month after month, year after year. However, long-term dedication can only be achieved when we apply methods that are flexible with our ever changing lives. Extreme restriction or rigidness does not allow for a lifetime of becoming healthy and fit.

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progress, not perfection.

Striving for perfection is an unachievable goal that will leave us feeling burnt out and overwhelmed. We can combat feelings of frustration by simply aiming for progress every day - becoming better in some small way than we were the day before. This does not mean accepting a mindset of mediocrity, but instead allows us to push ourselves in a realistic manner as we strive for our goals.

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no comfort zone.

Nothing great ever came from comfort. We approach every challenge with tenacity and are ready to put in 110% effort. Doing things that are uncomfortable is the only way to grow mentally and physically, and we embrace living in the #nocomfortzone.

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brain gains.

We are equally as focused on the mental growth that comes with our fitness journey. Equipping women with the knowledge to continue living a healthy life far beyond their time with operation badass, so that they can thrive for the rest of their life and instill that knowledge into future generations. Breaking through myths, stereotypes and socially-perpetrated norms is what we're all about.

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about shayla

owner, CPT & CNC

Throughout my life I've been overweight, "skinny fat", lacking muscle, and shredded. Because I've experienced so many phases, the one thing I learned to be true is that an internal transformation from "I hate myself and need to change who I am" to "I love myself so I want to be the best I can!" will be the #1 contribution to your external transformation.

 

Learning how to lift and enjoy a flexible diet changed everything. It gave me the tools I needed to change my mindset and it has allowed me to grow in all areas of my life.

I founded Operation: Badass in 2020 with a mission to help other women realize the freedom they can gain with fueling their bodies, and the confidence they can gain from lifting heavy af.

 

I can't wait to get to be in your corner.

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opba is growing

are you a female fitness coach who aligns with our mission? see if you would be a perfect fit for our growing team!

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